ⵣAI video creative director · Erfurt
Films that were never shot.
Ad spots, brand films and packaging, made alone in Erfurt — generated, mostly. Built from your own product photos, so the product stays yours.
Available from October 2026 · replies within 24 hours
Booked by
Client work · Rakos Group, imoo Kids Smartwatch X10 · 2026
Eight 30-second spots, one production cycle.
Concept, production, edit, motion and delivery by one person. Seedance 2, GPT Image, After Effects.
Read the caseBrand film · InVideo Agent One · 2026
A two-minute film for a launch.
„The Last Summer": story, character sheets, generation and grade for the launch of an AI film tool. Partnership with more than eight videos.
Read the case
Brand from scratch · JADLA · 2026
A drink brand to print-readiness.
Reference language from Algerian stamps, dieline, flat labels for four flavours, packshots and editorial photography.
Read the caseMore work
Tell me what you are launching.
Selected work · 2025–2026
Made by one person and a prompt.
Six projects. Client, role, tools and result on every one. Loops play muted; every piece links to the full version.
ⵣClient work
Eight spots, one production cycle.
Four of the eight spots. One visual system before the first frame.Seedance 2 for motion, GPT Image for the end frames.Edit, motion graphics and delivery in the same week.
Brief. A kids' smartwatch, eight everyday situations, parents as the audience, paid social as the channel.
Approach. One visual system before the first frame: a German suburb, natural light, kids who look like kids. Every spot built from the same system, so eight feel like one campaign. Product shots from the client's photography, so the watch is the real watch.
Output. Eight spots of 25 to 34 seconds, 1080p, with hero end frames and motion graphics.
Result. Delivered in one production cycle, on time, approved without a second round.
ⵣProduct spots
Product spots, built from the real product.
Every spot starts from the client's product photos, so the product stays the product.Same pipeline as imoo: one visual system, batches, one approval round.Also for Zybr: a 60-second landing-page film with on-camera talent, storyboard to delivery.
ⵣBrand from scratch
JADLA. A drink that doesn't exist.
Old stamps from Algiers set the language: two inks, uncoated paper.Then a dieline, a flat label with ingredients and barcode, a real returnable bottle.Photography prompted in the language of light: flash, hard shadows, halation, grain.
Brief. Self-initiated: can one person build a drink brand to print-readiness in an afternoon, with the process as content?
Approach. Reference language from old Algerian stamps, two inks on uncoated paper. Then the order a product designer uses: reference photo of a real returnable bottle, technical drawing with measurements, flat label front and back, neck label as a cone development, four flavours, only then renders and photography.
Output. Dieline sheet, label system, packshots, editorial photography in Sidi Bou Said and on coloured seamless, an eight-slide carousel.
Result. A complete brand case that shows the method, reused as the format for client brand work.
ⵣStills, one garment
Six looks, one jacket, one face.
Garment sheet before the first frame: cut, pockets, buttons, the woven label and where it sits.Six lighting situations on purpose, from flat studio to on-camera flash to hard midday sun.The macro frame is the honesty test: weave, button, label edge, no smoothing.
ⵣBrand film & partner work
Agent One: a two-minute film for a launch.
ⵣLanding page film
A presenter, a product, one argument.
Brief. A support tool for online shops needed one film that explains the problem and the product without turning into a screencast.
Approach. A presenter carries the argument on camera, the interface appears in her hands, kinetic captions do the rest. One purple brand world from the first frame to the last.
Result. Delivered as one master plus cut-downs for paid social.
How it's made
Same method, every brief.
Four stages, documented on the imoo campaign. The product stays the real product, the characters stay the same characters, and every version comes out of one system.
1 · Brief and product
Start from what is real.
The client's own product photography goes in first. Nothing about the product is generated: shape, colour, screen, strap. The brief becomes a one-page visual system: place, light, cast, tone.
2 · Character and set sheets
One cast, one street, one hallway.
Every person and every place gets a reference sheet before the first scene. Eight spots later they still look like the same family in the same suburb. This is what makes eight spots read as one campaign.
3 · Stills before motion
Approve the frame, then move it.
Key frames are generated and approved as stills (GPT Image, Nano Banana). Only approved frames go to image-to-video (Seedance 2, Kling). A wrong frame costs seconds here and hours later.
4 · Edit, motion, versions
Cut, grade, type, sound.
After Effects for end frames and type, Premiere or Resolve for cut and grade, ElevenLabs for voice, Python and ffmpeg for contact sheets and the batch of formats. One master, every ratio.
A real prompt, shortened
Describe circumstances, never quality.
1 · WHAT IT IS Macro photo of a small printed label, shot from above on white paper. The label fills the frame. This is not a fine art print and not an engraving. It is cheap state-printing-works output from 1965. 2 · LIGHT AND SURFACE (most important section) One hard light, low and from the side. The ink stands raised on the paper: thick areas have a satin sheen and a bright edge toward the light, unprinted paper stays matte. Single paper fibres catch a point of light and throw a shadow. Brightness falls off about one stop across the frame. 3 · COLOURS Exactly two spot colours, bottle green and a warm red. Where the ink thins, where it does not print at all, where the two overlap and go muddy. 4 · REGISTRATION The most important defect: the second plate sits one millimetre up and to the left. The red no longer fits inside the green outline. 5 · THE DRAWING Drawn fast by a jobbing illustrator, not by an engraver. Flat fills, one line weight, no hatching. The spout is too long for the body. 8 · NEVER fine intaglio engraving, cross-hatched shading, delicate detail, gradients, premium, cinematic, beautiful, stunning.
Why it works. Words like premium or cinematic tell the model nothing. A light source, a plate offset and a drawing error tell it everything. A full prompt runs 4,000 to 6,000 characters, one object per generation, and the forbidden list at the end does more than the rest.
Where it came from. Built for the JADLA labels over four failed attempts. The same structure now runs every product still: what it is, light, colour, defects, drawing, type, wear, never.
Contact sheet
Every take, on one page.
Selection is the job. For The Last Summer, every take was rendered to a contact sheet by script before a single cut. Picking from a sheet is faster and more honest than picking from a timeline, and the client sees the choice.
What you keep
Not a folder of files. A system you can run again.
Most of the speed does not come from the models. It comes from what sits around them: scripts, documented formulas and tools built when none existed. That part is delivered with the work, not kept back.
One master, every format. Cut-downs, ratios and contact sheets are produced by script, not by hand. A new format on an approved master costs minutes, which is why a batch of variants is an afternoon and not a week.
The prompt library ships with it. Every formula is written down in the structure above, so the second campaign starts where the first one ended. Your team can run it without me.
Tools built when none exist. Custom generation apps where the platform has no preset, LUTs generated for the grade in Resolve, batch scripts for delivery. Built for the job, then handed over.
This page is part of the proof. No template, no page builder. Written, built and deployed by hand, which is the same discipline the production runs on.
Tools by stage
Stills GPT Image, Nano Banana, MidjourneyMotion Seedance 2, Kling, Runway, VeoVoice ElevenLabsEdit After Effects, Premiere Pro, DaVinci ResolvePipeline Python, ffmpeg, Claude CodeCamera Sony FX3 for hybrid shoots
Take the method with you
JADLA dieline sheet
Bottle elevation, body label 205 × 93 mm, neck label as a cone development.
→ request the sheetTwelve filter prompts
Liquid chrome, Byzantine mosaic, écorché engraving, blown glass, embroidered linen, thermal. Paste one, drop in your own photo.
→ open the sheetMeme vlog template
Character sheet, location lock, one continuous handheld take. The full workflow, fill in the brackets.
→ open the templateLens-filter app
Change the camera look of any video after it is shot. Anamorphic, fisheye, cinematic prime, on footage you already have.
→ comment „lens" on the reelFor companies
Agency-level spots. Without the agency.
One person, the whole cycle: concept, generative production, edit, motion, delivery — and the system underneath, if you want to keep producing without me. Every spot built from your product photos, so the product stays your product.
24 h
To a confirmed quote
1 week
Brief to delivery
1
Approval round per batch
100 %
Usage rights included
Ad spots
Short-form video for paid social
- 8 × 30-second spots from your product shots, one visual system
- Seedance, Kling, Veo, GPT Image, hero end frames
- Cut-downs for Reels, TikTok, YouTube Shorts
from €5,800 for eight spots€3,900 for four · €1,600 for a single spot
Brand & launch film
60 to 120 seconds for a launch
- Story, character sheet, shot list, approved before production
- Generated, edited and graded like film
- Vertical cut-downs for the launch week
from €10,000
Monthly retainer
A running feed, not one campaign
- Four spots a month from one visual system
- Fixed slot in the calendar, priority over single jobs
- Formats and cut-downs for every channel you post in
- Three months minimum, then monthly
€3,900 per monththe calmest way to work, for both sides
Pipeline & handover
Your team produces the next round
- Visual system, prompt library and naming, written down
- Batch scripts for formats, contact sheets and variants
- Two days of handover, then your team runs it
from €4,000four days · often paid back on the first campaign
Brand & packaging
Identity built like a product designer
- Reference language, dieline, flat label front and back
- Packshots, editorial shots, objects, carousel
- Print-ready, not just pretty
from €7,500
How it works
01
Send the brief
Product, audience, format, deadline, and five to ten product photos.
02
Quote and visual system in 24 hours
A confirmed price and one visual system before the first frame. No calls required.
03
Production, one approval round, delivery
Batches, one round of changes, every format plus the prompt library for your team.
Questions companies ask first
Who owns the output?
You do. Full usage rights for the delivered spots are included. If you want to reuse the prompt library and the visual system for your own team, that is part of the delivery too.
Is it obvious that it's AI?
Only if you want it to be. The workflow starts from your real product photos, so the product stays your product. Where a platform requires an AI label, I tell you before delivery.
How many revisions?
One visual system first, approved by you. Then production in batches with one approval round per batch. Changes inside the agreed concept are included; a new concept is a new quote.
How fast is fast?
Brief on Monday, first system on Tuesday, finished spots the same week. Eight spots for imoo went through one cycle. A single sponsored reel takes three to five days including your approval.
What do you need from me?
Five to ten product photos, the audience, the formats you post in, the deadline. A brand guide helps, a mood board is optional. No calls required, though I take them.
Invoices, taxes, contracts?
Invoices from Germany, Kleinunternehmer without VAT, in EUR or USD. A one-page agreement covers scope, usage rights and delivery. Whitelisting and longer usage terms are priced separately.
Für Unternehmen in Erfurt und Thüringen
Werbespots, Markenfilme und Verpackung, komplett von einer Person: Konzept, generative Produktion, Schnitt, Motion Design, Auslieferung. Briefing am Montag, fertige Assets in derselben Woche. Referenzen: Runway ML, InVideo, imoo. Schreiben Sie auf Deutsch, ich antworte auf Deutsch.
Anfrage sendenBrand partnerships
Your tool, produced like a launch film.
Sponsored content for @by.jadla: 13,200 creators, freelancers and marketing teams who buy the tools I show them. Runway, InVideo and Arcads booked it.
13.2K
Instagram
7.7K
Likes, best reel
3–5 d
Brief to published
30 d
Whitelisting included
Past partners
Sponsored reel
Tutorial or showcase, 30–60 s
- Script and draft approved by you before publishing
- Comment-trigger with your link in every DM
- Cross-post to TikTok, YouTube, LinkedIn on request
on request
Ads whitelisting
Run the reel as your ad
- 30 days whitelisting included with a reel
- Raw file delivered for your own channels
- Longer terms on request
on request
Series & apps
More than one post
- Reel series over 4–8 weeks, one system per week
- Custom app or plugin inside your tool, shown to the audience
- Team workshop: AI video production hands-on
on request
Let's build your next launch.
Request media kit & rates →Need a full production instead? For companies →
About · Mohammed Beck
One person, the whole cycle.
I direct and generate ad spots, brand films and packaging alone. Concept, generative production, edit, motion graphics, delivery. No crew, no studio, one laptop.
Bauhaus-Universität Weimar, B.F.A. Media Art, bachelor film in production.
13,200 people follow the workflows on @by.jadla. Every post shows how it was made.
Paid work for imoo (Rakos Group), InVideo, Runway ML and arcads.ai, plus product spots for four food and drink brands.
Before AI: video production since 2017, internships at Sinnreizer Brandmedia, Salve TV, Grafiklounge and Zebresel, a Sony FX3 that still gets used.
Still studying. Everything here was made alongside the degree, which is why there are six projects and not sixty.
Tools
Runway · Seedance · Kling · Veo · MiniMax Hailuo · Higgsfield · Arcads · Nano Banana · GPT Image · Midjourney · ElevenLabs · Premiere Pro · After Effects · DaVinci Resolve · Photoshop
Languages
German native · English fluent · French basic
Available for
Ad spots · brand and launch films · brand and packaging · sponsored reels · workshops · freelance creative direction, remote or in Erfurt
Impressum · Datenschutz
Legal.
Impressum
Angaben gemäß § 5 DDG
Mohammed Beck (by.jadla)
[Straße und Hausnummer]
[PLZ] Erfurt, Deutschland
E-Mail: [email protected]
Telefon: +49 1516 4542323
Umsatzsteuer: Kleinunternehmer gemäß § 19 UStG, keine Umsatzsteuer ausgewiesen.
Verantwortlich für den Inhalt nach § 18 Abs. 2 MStV: Mohammed Beck, Anschrift wie oben.
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Project inquiry
Tell me about your project.
Quote in 24 hours. No calls required, though I take them.
In a hurry? Write to [email protected] or DM @by.jadla